Trader Joe's Site Selection (Geog 352)
Trader Joe's Site Selection Introduction: In Hennepin and Ramsey counties, Trader Joe's Grocery store are very successful. So successful that they are looking to expand and put in an additional store in a ideal area. The confines of this study are the two counties, which encompass the Minneapolis and St. Paul metropolitan areas. Using the customer data of Trader Joe's, the following processes reflect my results and site selection. Using variables related to Trader Joe's key target market, I narrowed down what areas would be best for selection. Methods: First, I used Business Analyst to run a Market Penetration Report. By running this with my customer data, I was able to see where the existing Trader Joe's locations were already doing well. The report helped to show me where the Trader Joe's stores were doing the best, and the top two stores were the Bloomington and Maple Grove Stores. Figure 1 - Market Penetration Map Next, to locate my idea...